Reviewing the advocacy work of a campaign such as Beyond 2015 is not an easy task. As expressed in the campaign’s external evaluation: “The legacy of any advocacy campaign goes well beyond words. Having said so, UN officials and representatives of Member States seem to have genuinely welcomed and thoroughly considered the inputs of the campaign”.
Should we take this evaluation seriously? What real aggregated value does it have for future campaigns?
How to build a global campaign? Good question! This evaluation will give you incredible insight about critical lessons we learned from the Beyond 2015 experience. In essence, it outlines how to build a global campaign. When Beyond 2015 was in its beginnings there was no manual for how to set up an international civil society campaign.
As someone who has been intimately involved with Beyond 2015 for the last five years, Leo Williams, director, has been waiting with baited breath for the evaluation – both with an eye to the past and to the future. He has lost count of the number of times he has wished that a detailed evaluation of a global civil society campaign existed in 2010…